Brand & Growth
Performance Marketing
Performance marketing is paid advertising managed against measurable goals such as leads, sales or cost per acquisition. We plan campaigns on platforms like Google and Meta, set up conversion tracking, test creative and adjust budgets based on what the data shows.
The problem
When ad spend is hard to justify
Ad platforms make it easy to spend money and hard to see what it bought. Without tracking and a testing routine, campaigns drift.
- Campaigns are running, but conversions aren't tracked reliably.
- Budget is spread across too many campaigns to learn from.
- The same ads run for months without being tested against alternatives.
- Reports show clicks and impressions, not leads or revenue.
Scope
What's included
Account and tracking audit
A review of your ad accounts, past campaigns and how conversions are measured today.
Campaign strategy
Objectives, audiences, budget split and the KPIs that matter for your business.
Conversion tracking
Pixels, conversion APIs, GA4 events and UTM links set up and checked before launch.
Campaign build and management
Campaign structure, targeting and bids, managed and adjusted as data comes in.
Creative testing
Ad copy and creative variations tested in a structured way, so you learn what works.
Reporting
Spend, leads, cost per lead and other agreed KPIs, with what we're changing and why.
How we work
Our process
- 01
Audit
We look at your accounts, tracking and past results to find what to fix first.
- 02
Plan
We agree on goals, budget, audiences and how success will be measured.
- 03
Build
We set up tracking, campaigns and the first round of creative.
- 04
Launch and optimise
We monitor the campaigns, test variations and shift budget towards what performs.
- 05
Report
We report against the agreed KPIs and recommend what to do next.
Free tools
Try it yourself first
Free BrandNXT tools related to Performance Marketing.
Frequently asked questions
Which ad platforms do you work with?
We plan campaigns on the platforms where your audience is, such as Google Ads and Meta (Facebook and Instagram). The platform mix is agreed during planning.
How do you decide the budget?
From your goals, margins and the cost data available. You can model scenarios first with our free Campaign Forecast Calculator before committing.
When will we see results?
Ad platforms need time and data to learn, and results depend on your market and offer. We agree the KPIs and review points up front rather than promising specific numbers.
Do you set up conversion tracking?
Yes. Tracking is set up and checked before launch, because every optimisation decision depends on it.
Get in touch
Talk to us about Performance Marketing
Tell us a little about your business and what you need. Your enquiry goes straight to the BrandNXT team.