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ROAS Calculator
Work out return on ad spend from the revenue your ads generated and what you spent. Add your contribution margin to see break-even ROAS and whether the ads actually paid for themselves.
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How to use it
- Enter the revenue attributed to your ads for a period.
- Enter the advertising spend for the same period.
- Optionally add your contribution margin (revenue left after product and delivery costs).
- Read ROAS, break-even ROAS and contribution after ad spend.
Formulas
- ROAS = Revenue ÷ Advertising spend
- ROAS % = Revenue ÷ Advertising spend × 100
- Break-even ROAS = 1 ÷ Contribution margin
- Contribution after ad spend = Revenue × Contribution margin − Advertising spend