Brand & Growth
Digital Marketing
Digital marketing brings search, content, social, email and paid media together around one plan. We set goals and tracking first, choose the channels that suit your audience and budget, run the work and report on what's happening in plain language.
The problem
When channels run in silos
Many businesses do a bit of everything online, but without a shared plan it's hard to know what is working and where the next rupee should go.
- Each channel is handled by a different person or agency with no shared plan.
- Traffic arrives, but you can't see which activity produced the leads.
- Content goes out irregularly and isn't tied to what people search for.
- Budget decisions are based on habit rather than data.
Scope
What's included
Marketing audit
A review of your website, channels, content and analytics set-up, with the gaps written down.
Channel plan
Goals, audiences, channels and budget split, agreed before anything launches.
SEO
Technical checks, on-page improvements and a content plan based on what your audience searches for.
Content and email
A content calendar, articles, newsletters and email sequences that support the plan.
Paid media
Search and social ad campaigns coordinated with the rest of the plan (see Performance Marketing).
Analytics and reporting
Tracking with GA4 and UTM links, and regular reports that explain results and next steps.
How we work
Our process
- 01
Audit
We review where you are now: website, channels, content and data.
- 02
Plan
We agree on goals, channels, budget and the measures we'll report on.
- 03
Set up tracking
We make sure leads and sales can be traced back to the activity that produced them.
- 04
Launch and run
We carry out the plan channel by channel and keep the work on schedule.
- 05
Review and adjust
We report regularly and move effort towards what the data shows is working.
Free tools
Try it yourself first
Free BrandNXT tools related to Digital Marketing.
- SEO Audit CheckerCheck a public page's title, description, headings, canonical and image alt text.
- UTM Link BuilderBuild correctly encoded campaign tracking links.
- Marketing Budget PlannerSplit a budget across platforms with totals that must add up to 100%.
- Social Media Content CalendarPlan a month of posts by platform, frequency and content pillar.
Frequently asked questions
Which channels do you cover?
Search (SEO and paid search), content, email, social media and paid social. The plan recommends the channels that fit your audience and budget rather than all of them at once.
Do we need to use every channel?
No. Many businesses start with one or two channels and add more once tracking shows where results come from.
How do you report on progress?
Against the goals agreed in the plan, such as leads, enquiries or sales, with a short explanation of what changed and what we'll do next.
What do you need from us to start?
Access to your website analytics and any ad or social accounts involved, plus your goals and an idea of your budget. We go through these in the audit.
Get in touch
Talk to us about Digital Marketing
Tell us a little about your business and what you need. Your enquiry goes straight to the BrandNXT team.