Content & Media
Social Media
Social media marketing covers what you post, where, how often and how you respond. We plan content around your goals, produce posts and short videos, publish on a schedule and track how each platform performs.
The problem
When social media is an afterthought
Social channels are often the first place people check a brand, yet posting tends to happen whenever someone has a spare moment.
- Posting happens when someone has time, not on a plan.
- Every platform gets the same post, whatever its format.
- Comments and messages go unanswered.
- There's no clear link between social activity and business goals.
Scope
What's included
Platform and audience review
Where your audience spends time, what competitors post and how your current profiles look.
Content strategy
Content pillars, formats and a posting rhythm matched to each platform and your goals.
Content calendar
A monthly plan of posts, campaigns and key dates, shared for your approval.
Content production
Graphics, carousels, captions and short-form video scripts in your brand's style.
Publishing and community
Scheduling, plus replies to comments and messages within an agreed scope.
Monthly reporting
Reach, engagement and the actions that matter to you, with what we'll change next month.
How we work
Our process
- 01
Review
We audit your profiles, audience and competitors.
- 02
Strategy
We agree on pillars, formats, platforms and posting rhythm.
- 03
Calendar
We plan the month's content and share it for approval.
- 04
Create and publish
We produce the content and publish it on schedule.
- 05
Measure and refine
We review performance and adjust the next month's plan.
Free tools
Try it yourself first
Free BrandNXT tools related to Social Media.
- Social Media Content CalendarPlan a month of posts by platform, frequency and content pillar.
- Instagram Caption GeneratorEditable caption options for a post.
- Hashtag GeneratorRelevant hashtag sets for a topic.
- Social Media Image ResizerResize or crop images to exact social and ad sizes, in your browser.
Frequently asked questions
Which platforms do you manage?
The ones that suit your audience, commonly Instagram, LinkedIn, Facebook and YouTube. We recommend a focused set rather than being everywhere at once.
Do you create the content, or do we?
Either. We can produce everything, or work with photos, videos and ideas from your team and turn them into finished posts.
How often will you post?
Posting frequency is set in the content strategy, based on your goals, each platform and how much content you can review and approve.
Can you run social media ads too?
Yes. Paid social is part of our Performance Marketing service and can be planned alongside your organic content.
Get in touch
Talk to us about Social Media
Tell us a little about your business and what you need. Your enquiry goes straight to the BrandNXT team.