Is the cheapest CPL the best?

Not always. A cheap lead that never becomes a customer is expensive. Track cost per qualified lead and customer acquisition cost as well.

Should I count duplicate leads?

Remove duplicates and obvious junk before calculating, so CPL reflects real prospects.

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CPL Calculator

Work out cost per lead from ad spend and leads, and optionally the share of clicks that became leads. The core efficiency number for lead-generation campaigns.

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How to use it

Enter the advertising spend.
Enter the number of leads.
Optionally enter clicks to see the click-to-lead rate.
Read CPL and the conversion rate.

Formulas

CPL = Advertising spend ÷ Leads
Click-to-lead rate (%) = Leads ÷ Clicks × 100

Frequently asked questions

CAC Calculator
Customer acquisition cost including ad spend and other costs.
Conversion Rate Calculator
Conversion rate from conversions and relevant traffic.
ROAS Calculator
Return on ad spend from revenue and advertising spend.

How to use it

Formulas

Frequently asked questions

Is the cheapest CPL the best?

Should I count duplicate leads?

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