Brand & Growth
Branding
A brand identity is the set of visual rules that make a business recognisable: logo, colours, type, imagery and layout. We design that system around your positioning and document it, so your team and partners can apply it the same way everywhere.
The problem
When a brand grows without a system
Most brands start with a logo and a few colours chosen in a hurry. As the business adds channels, people and partners, small inconsistencies multiply.
- The logo, colours and fonts change from one channel to the next.
- Every new ad, deck or post starts from a blank page.
- Agencies, freelancers and staff each interpret the brand differently.
- The look no longer matches what the business offers today.
Scope
What's included
Brand discovery
A workshop and questionnaire covering your audience, offer, competitors and the personality you want the brand to have.
Logo and identity marks
A primary logo with variations for light and dark backgrounds, plus an icon for small sizes and social profiles.
Colour and typography
A colour palette with accessible contrast pairings, and type choices for headings and body text.
Visual language
Guidance on imagery, icons, layout and graphic elements, so new designs feel related.
Brand guidelines
A document explaining how to use each element, with examples of what to do and what to avoid.
Starter templates
Templates for everyday items such as social posts, presentations or business cards, agreed at the start.
How we work
Our process
- 01
Discover
We learn about your business, audience and competitors, and review what you already have.
- 02
Define the direction
We agree on the brand's personality and look through mood boards and reference material.
- 03
Design
We develop the logo, palette, typography and visual elements as one system.
- 04
Refine
You review the work and we refine it in agreed feedback rounds.
- 05
Deliver
You receive the final files and guidelines, with a walkthrough for your team.
Free tools
Try it yourself first
Free BrandNXT tools related to Branding.
- Brand Colour Palette GeneratorBrand palettes from one colour — harmonies, tints and shades, with HEX, RGB and contrast checks.
- Font Pairing AssistantHeading and body Google Fonts pairings with live previews, licences and ready-to-copy CSS.
- Logo Mockup GeneratorPut your logo on a business card, letterhead, signage, screens and social profiles — high-resolution PNG downloads.
- Colour Contrast CheckerWCAG contrast ratios with pass/fail for text and UI.
Frequently asked questions
What do I need to provide before we start?
Anything you already have: current logo files, examples you like or dislike, and information about your audience and competitors. If you're starting from scratch, the discovery workshop covers it.
Can you refresh an existing brand instead of starting over?
Yes. A refresh keeps the recognisable parts of your current identity and updates what no longer works. We agree on the scope during discovery.
Which files will I receive?
Logo files in vector and web formats (such as SVG, PDF and PNG), colour codes, font details and the brand guidelines document. The exact list is agreed before work begins.
How long does a branding project take?
It depends on the scope and how quickly feedback comes back. We share a timeline with milestones once the scope is agreed.
Get in touch
Talk to us about Branding
Tell us a little about your business and what you need. Your enquiry goes straight to the BrandNXT team.