Content & Media
LinkedIn Optimization
LinkedIn optimization improves how founders, leaders and company pages present themselves and what they publish. We rework profiles and pages, plan a content system and help you build a posting and networking routine that fits your schedule.
The problem
When LinkedIn isn't working for you
For many businesses that sell to other businesses, LinkedIn is where buyers check who they're dealing with. An outdated profile or silent page can undo a good first impression.
- Profiles read like a CV instead of explaining who you help and how.
- The company page is incomplete or rarely updated.
- Posting is irregular and not connected to a clear theme.
- Connection requests and conversations aren't followed up.
Scope
What's included
Profile audit
A review of your profile or page against what your target audience looks for.
Profile rewrite
Headline, About section, Featured items and experience rewritten around who you help.
Company page optimisation
Page description, visuals, showcase sections and calls to action brought up to date.
Content strategy
Themes, formats and a posting rhythm based on your expertise and goals.
Post drafting
Posts written in your voice from short interviews or notes, shared for your approval.
Engagement routine
A simple routine for commenting, connecting and following up on conversations.
How we work
Our process
- 01
Audit
We review your profiles, page and recent activity.
- 02
Position
We agree on who you want to reach and what you want to be known for.
- 03
Rewrite
We rewrite profiles and the company page for your approval.
- 04
Plan content
We set themes, formats and a posting rhythm you can maintain.
- 05
Support
Optionally, we keep drafting posts and reviewing results with you each month.
Free tools
Try it yourself first
Free BrandNXT tools related to LinkedIn Optimization.
Frequently asked questions
Is this for personal profiles or company pages?
Both. Founders' and leaders' personal profiles and the company page support each other, but either can be done on its own.
Will you post on my behalf?
We draft posts for your approval. Whether you publish them yourself or we schedule them is agreed at the start.
Do I need LinkedIn Premium?
No. The work applies to standard profiles and pages; Premium features can be used if you already have them.
How much of my time does it take?
You'll need time for an initial interview and to review drafts. We agree a review routine that suits your schedule.
Get in touch
Talk to us about LinkedIn Optimization
Tell us a little about your business and what you need. Your enquiry goes straight to the BrandNXT team.