Marketing Budget Planner

How to use it

1. Enter the total budget and choose the currency label.
2. Optionally enter the campaign length in days to see daily amounts.
3. Add a row for each channel, pick a name or type your own, and enter its share as a percentage.
4. Use Split evenly as a starting point, then adjust until the remaining percentage reaches 0.
5. Tick what the amounts include (GST, agency fees, creative production), then copy the summary or export a CSV.

How amounts are calculated

• Channel amount = Total budget × Channel % ÷ Total %
• Amounts are worked out in paise (or cents) with the largest-remainder method, so they add up exactly to the total
• Daily amount = Channel amount ÷ Days (rounded to 0.01 and marked ≈ when it doesn't divide evenly)
• Percentages may have 2 decimals. A total within rounding of 100% (such as 3 × 33.33% = 99.99%) is accepted
• Example: ₹25,000 over 25 days at 65% / 35% = ₹16,250 / ₹8,750, which is ₹650 + ₹350 = ₹1,000 per day