FreeRuns in your browser
Conversion Rate Calculator
Calculate conversion rate: the share of relevant traffic that completed the action you care about, such as a purchase, sign-up or lead form.
Loading Conversion Rate Calculator…
How to use it
- Enter the number of conversions.
- Enter the relevant traffic: visitors, sessions or clicks that had the chance to convert.
- Read the conversion rate.
Formula
- Conversion rate (%) = Conversions ÷ Relevant traffic × 100
- Use the same period and the same traffic definition every time you compare.