It varies widely by platform, placement, format and industry. Compare against your own past campaigns and between ad variations rather than a generic number.

Can CTR be over 100%?

No. If clicks are higher than impressions, the numbers come from different reports or definitions.

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CTR Calculator

Calculate click-through rate: the share of impressions that turned into clicks. A quick signal of how relevant your ad and audience are to each other.

Loading CTR Calculator…

How to use it

Enter the number of clicks.
Enter the number of impressions.
Read the CTR as a percentage.

Formula

CTR (%) = Clicks ÷ Impressions × 100
Clicks can't exceed impressions, so the tool flags that as an input error.

Frequently asked questions

CPC Calculator
Cost per click from spend and clicks.
CPM Calculator
Cost per thousand impressions.
Conversion Rate Calculator
Conversion rate from conversions and relevant traffic.

How to use it

Formula

Frequently asked questions

What is a good CTR?

Can CTR be over 100%?

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