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CPM Calculator

Find the cost of 1,000 ad impressions. CPM shows how expensive it is to reach your audience, independent of how well the ad performs.

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How to use it

  1. Enter the advertising spend.
  2. Enter the impressions delivered.
  3. Read the CPM.

Formula

  • CPM = Advertising spend ÷ Impressions × 1,000

Frequently asked questions