Should I use all clicks or link clicks?

For traffic and lead campaigns, link clicks (clicks that go to your site or form) are usually more meaningful than all clicks, which include likes, profile clicks and expansions.

CPC is undefined when there are no clicks, because you can't divide by zero.

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CPC Calculator

Calculate cost per click from your ad spend and the number of clicks. Useful for comparing campaigns, ad sets and platforms on the price of traffic.

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How to use it

Enter the total advertising spend.
Enter the number of clicks for the same period and campaign.
Read the average cost per click.

Formula

CPC = Advertising spend ÷ Clicks
Use the same click definition (for example link clicks) when comparing campaigns.

Frequently asked questions

CTR Calculator
Click-through rate from clicks and impressions.
CPM Calculator
Cost per thousand impressions.
CPL Calculator
Cost per lead from spend and leads.

How to use it

Formula

Frequently asked questions

Should I use all clicks or link clicks?

Why is my CPC N/A?

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