Campaign Brief Generator

How to use it

1. Enter your brand, offer and campaign objective (required), plus the target audience and what makes you different.
2. Add the budget, timeline and channels if you know them.
3. List mandatories and brand rules, such as logo use or legal lines, one per line.
4. Choose the tone and language, add extra instructions for the AI generator if needed, and press Generate.
5. Edit the brief in place and fill in placeholders such as [add the business reason for this campaign] before you send it.
6. Press Regenerate for another variation, then Copy all or Export .md to share it. Signed in, use Save at the top of the tool.

How it works

• AI mode is used only when an AI provider is set up on BrandNXT. Your brief goes from BrandNXT's server to the model, which is told to use only the facts you give, never to invent statistics, testimonials, prices or guarantees, and to use bracketed placeholders for anything you didn't provide.
• Template mode (labelled “Template output”) reads your objective to decide what the audience should do (enquire or book, buy, remember the brand, or take the next step) and picks matching KPIs, such as cost per lead = ad spend ÷ leads.
• The single-minded proposition is built from your offer and your first differentiator. Each further differentiator becomes a reason to believe.
• Deliverables list each channel you named with a placeholder for formats and sizes, plus a landing page and tracking (UTM links, Pixel or Conversions API, analytics goals).
• Budget, timeline and mandatories are copied as you entered them, or marked [to confirm]. An approvals line reminds you to name who signs off, and by when.
• Template output for this tool is in English. A Hindi brief needs the AI generator.