BrandNXT Tools · Flagship
Campaign Lab
Plan a Meta Ads lead-generation campaign end to end — budget, audience, a transparent forecast, creatives, lead form and tracking — and export a plan your team or client can act on.
Free with a BrandNXT account · Plans only — nothing is published to Meta
Eight steps from idea to plan
Step 1
Campaign basics
Platform, objective, lead destination and dates.
Step 2
Business & offer
Your offer, customer and unit economics.
Step 3
Budget
Total, daily and ad-set split that always adds up to 100%.
Step 4
Audience
Up to five audience hypotheses to test.
Step 5
Forecast
Transparent formulas, three editable scenarios and break-even.
Step 6
Creative studio
Ad copy, scripts and briefs in English and Hindi.
Step 7
Lead form & tracking
Form builder, Pixel/CAPI checklist and UTM links.
Step 8
Plan & export
A complete plan as PDF, CSV and JSON.
Try a sample forecast
Example — illustrative assumptions, not Meta benchmarks
₹25,000 Meta lead-generation forecast
Change any number to see how the funnel responds. Nothing is saved unless you choose to.
| Metric | Conservative | Baseline | Optimistic |
|---|---|---|---|
| Impressions | 83,333 | 1,00,000 | 1,25,000 |
| CTA clicks | 625 | 1,000 | 1,563 |
| Leads | 94 | 200 | 391 |
| Cost per lead (CPL) | ₹266.67 | ₹125.00 | ₹64.00 |
| Qualified leads | 28 | 80 | 195 |
| Cost per qualified lead | ₹888.89 | ₹312.50 | ₹128.00 |
| Appointments | 5 | 20 | 61 |
| Customers | 1 | 4 | 15 |
| Customer acquisition cost (CAC) | ₹31,604.94 | ₹6,250.00 | ₹1,638.40 |
| Revenue | ₹11,865.23 | ₹60,000.00 | ₹2,28,881.84 |
| ROAS | 0.47× | 2.4× | 9.16× |
| Gross contribution | ₹7,119.14 | ₹36,000.00 | ₹1,37,329.10 |
| Contribution after ad spend | -₹17,880.86 | ₹11,000.00 | ₹1,12,329.10 |
| Contribution ROAS | -71.52% | 44% | 449.32% |
Conservative and optimistic use your baseline with CPM ±20 % and conversion rates ∓25 %. In Campaign Lab each scenario is fully editable.