As agencies push agentic media future, execs work to ward off client rogue fears (opens Digiday in a new tab)
Publisher's summary
Agentic media tools dominate agency pitch decks; just don't mention the Hugging Face Incident.
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Publisher's summary
Agentic media tools dominate agency pitch decks; just don't mention the Hugging Face Incident.
Publisher's summary
Digital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle that load. Every campaign involves the same chain of tasks. Building audiences, setting up nurture sequences, writing follow-ups, and monitoring…
Publisher's summary
From why LLMs are “the ultimate consistency test” to prioritising “emotional rationalism”, B2B marketers explain how to get brand back on the agenda. Source
Publisher's summary
As search volumes increase and clicks fall, B2B marketers need to adapt to the new playbook of LLM search. Source
Publisher's summary
We’re launching Muse for Small Business, a personal AI agent that works in the background to help your small business reach its goals.
Publisher's summary
Help boost holiday sales with agentic commerce updates and product feed best practices from Google.
Publisher's summary
Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow.
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