BrandNXT Intelligence Hub
BrandNXT Intelligence Hub
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Marketing, advertising, SEO, social media and AI headlines from leading publishers — collected from their official feeds, with India and global views. Every story links to the original.
LiveLast updated 6 min agoSources are collected on schedule; this page checks for new items every 15 seconds.
Branding
Publisher's summary
From plant-based nutrition to gourmet popcorn and male grooming, Marico is assembling a portfolio of consumer brands that extends well beyond its traditional FMCG strongholds. The strategy is beginning to deliver growth, although the financial performance of its acquisitions remains uneven. The…
Publisher's summary
Sony Marathi has announced the brand line-up for the upcoming season of Kon Honar Crorepati (KHC), which premieres on October 12. Hosted by Madhuri Dixit, the season has brought brands across technology, jewellery, FMCG, travel, finance, beauty and consumer categories on board. ChatGPT and PNG…
Publisher's summary
This post was created in partnership with Atmosphere TV Consumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents
Publisher's summary
Asia's largest sports nutrition brand, MuscleBlaze, has launched the first product in Biozyme Iso, its premium protein range, with a new identity and a sharper proposition around the thing that actually decides whether a protein works: absorption. Premium whey protein isolate in India has long…
Publisher's summary
From getting finance to “speak the language of marketing” to the storytelling behind outcome-based metrics, marketers outline how to win the battle for brand. Source
Newest first
Publisher's summary
The bots will be able to respond to conversational queries and search in-app posts and brand mentions, offering trend insights to marketers.
Publisher's summary
Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where local answer engines have their own citation patterns.
Publisher's summary
Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.
Publisher's summary
In the run up to Christmas, Tesco is building on rising sales and its highest ever customer satisfaction score through a “sharpened value position”. Source
Publisher's summary
Varun Dhawan has invested in Better Nutrition, a biofortified staples brand, and joined the company as its brand ambassador. He joins existing ambassador PV Sindhu. Dhawan’s association with the company began after he acquired agricultural land and started exploring soil, seeds and the food…
Publisher's summary
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.
Publisher's summary
With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.
Publisher's summary
Ancient + Brave's marketing director says marketers are under pressure to move on before seeing the long-term impact of their campaigns. Source
Publisher's summary
The car brand's rebrand in 2024 caused no shortage of controversy - but the reveal of the Type 01 shows a marketing strategy joined up with product. Source
Publisher's summary
HSBC remains the UK’s top brand, according to Kantar’s BrandZ ranking of the UK’s 75 most valuable brands. Source
Publisher's summary
With a global footprint and Italian heritage, Kimbo is betting on sports sponsorship with the America’s Cup to boost its UK awareness and retail proposition. Source
Publisher's summary
Over half of firms are projecting some form of increase to brand investment in the next year, despite over two-fifths still struggling to secure spend. Source
Publisher's summary
A new study commissioned by Thinkbox finds 17% of brand consideration is driven by ad awareness. Source
Publisher's summary
The Collective has debuted on TV in a bid to become the leading kid’s yogurt brand and compete with the big players in dairy. Source