BrandNXT Intelligence Hub
BrandNXT Intelligence Hub
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Marketing, advertising, SEO, social media and AI headlines from leading publishers — collected from their official feeds, with India and global views. Every story links to the original.
LiveLast updated 7 min agoSources are collected on schedule; this page checks for new items every 15 seconds.
Digital Marketing
Publisher's summary
This post was created in partnership with Weber Shandwick As AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong creative.
Publisher's summary
Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.
Publisher's summary
The value of marketing to a business is more than the efficient execution of marketing activity. Source
Publisher's summary
Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered. The teams that found a new lever early on took advantage of lower competition, cost, and disproportionate returns…
Publisher's summary
Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. That picture now has a gap. A growing share of buyer discovery happens in AI interfaces that don’t show up cleanly in…
Newest first
Publisher's summary
The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.
Publisher's summary
Sol de Janeiro CEO Jordan Saxemard sees problem-solving as a commonality between his career which has spanned finance, marketing and general management. Source
Publisher's summary
In the first part of a new series, The Line In The Sand, marketing consultant Johnny Corbett challenges marketers to confront the questions they might be too scared to raise. Source
Publisher's summary
Enterprise email marketing software is built for high-volume programs that span teams, brands, and regions. With so much software available, the hard part comes before and after the send — whether governance keeps every team within the rules, CRM-native data surfaces the right consented audience…
Publisher's summary
Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.
Publisher's summary
What does it take to make it into Marketing Week's Top 100? Source
Publisher's summary
Content marketers are used to publishing consistently, earning trust, and measuring how content contributes to demand. But now, buyers also do their research in AI assistants and answer engines, sometimes without clicking through to a website.
Publisher's summary
A focus on optimisation has left marketing led by metrics rather than marketers - and this crisis of confidence may only get worse with the potential of AI. Source
Publisher's summary
A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it easier to connect marketing, sales, and customer teams. But, if the pieces aren’t compatible, a business’ GTM tech stack is just another layer of…
Publisher's summary
Five companies have been shortlisted for The Talent Trailblazer Award, which recognises efforts to broaden access to the industry. Source
Publisher's summary
A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared with other vectors, helping a retrieval system find passages with similar meaning even when they use different words. Semantic retrieval is one tool…
Publisher's summary
Beckie Crane-Stanion joins the retailer having previously served as CMO at Frasers Group. Source
Publisher's summary
Careers advocate and co-founder of Careering, Lauren Spearman, joins The Marketing Week Podcast. Source
Publisher's summary
Outside candidates have landed the most senior marketing roles in the last year, according to the latest Marketing Moves report from Pearlfinders. Source
Publisher's summary
As search volumes increase and clicks fall, B2B marketers need to adapt to the new playbook of LLM search. Source