BrandNXT Intelligence Hub
BrandNXT Intelligence Hub
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Marketing, advertising, SEO, social media and AI headlines from leading publishers — collected from their official feeds, with India and global views. Every story links to the original.
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Advertising
Publisher's summary
For Non-Resident Indians (NRIs), managing savings across currencies can require careful financial planning. An NRI may earn in a foreign currency while also having financial commitments in India. Converting overseas earnings into Indian Rupees every time can expose the funds to currency exchange…
Publisher's summary
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
Publisher's summary
Amazon Ads, in collaboration with MMA Global India and WPP Media, has launched a playbook titled ‘From Fragmentation to One View’ to help Indian brands build connected and measurable advertising strategies across the consumer journey. The playbook identifies cross-channel measurement as the…
Publisher's summary
The prestigious Rural Marketing Association of India (RMAI) FLAME Student Awards 2026 successfully concluded its 16th edition today at the ICAR-National Academy of Agricultural Research Management (ICAR-NAARM) Campus, Hyderabad, Telangana, celebrating and recognizing outstanding rural-focused…
Publisher's summary
Borrowing funds for planned life goals or sudden financial needs does not have to come with a heavy interest burden. Many individuals apply for Personal Loan options without comparing different lenders, which can result in higher interest rates and greater monthly repayments. Taking time to…
Newest first
Publisher's summary
Leavitt starts her new role in November.
Publisher's summary
Abby Phillip kicks off the rotation schedule for the two-hour specials.
Publisher's summary
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Publisher's summary
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.
Publisher's summary
Blue Dart Express has appointed Rabindra Purohit as vice president, legal, compliance and company secretary, and compliance officer, effective October 10, 2026. Purohit will also serve as a key managerial personnel and be part of the company’s senior management team. He brings nearly 25 years of…
Publisher's summary
Maharashtra Times Culture Club (MTCC), a community initiative by Maharashtra Times, has crossed 3 lakh members, bringing together Marathi-speaking audiences interested in art, music, theatre, heritage, sports and other cultural areas. The club offers members access to curated experiences, events…
Publisher's summary
Diageo India has refreshed McDowell’s No.1, introducing an upgraded blend alongside a redesigned bottle and visual identity. The updated blend includes select imported Scotch, Indian malts and premium grain spirits. According to Diageo India, it is matured in select oak and American barrels and…
Publisher's summary
The India Today Group has launched Life Tak, a mobile-first microdrama platform focused on short-form fiction and infotainment. The group unveiled its first series, ‘Raghupati Raghav Raja Ram’ (RRRR), at the India Today Conclave 2026 in Mumbai. The teaser was launched by Maharashtra chief minister…
Publisher's summary
Imperial Blue packaged drinking water from Tilaknagar Industries, has brought back its much-loved ‘Because, Men Will Be Men’ platform which pokes fun at every day, relatable male behaviors. The return marks an important new phase for Imperial Blue Packaged Drinking Water under Tilaknagar…
Publisher's summary
The India Today Conclave Mumbai 2026 is set to take place on October 9 and 10 at the Four Seasons Hotel, Mumbai, under the theme ‘Gateway to Growth’. The two-day event will bring together political leaders, business executives, technology experts and voices from cinema, sport and culture to…
Publisher's summary
Xylys has relaunched its Volaris watch with dual-time functionality, featuring cricketer Abhishek Sharma in the campaign for the new model. The Volaris Dual Time is a reissue of the Xylys 9216 case and uses a Swiss Ronda movement. The campaign draws on travel and navigation, with the watch’s…
Publisher's summary
UNIQLO has launched a new campaign for its Fleece collection, featuring actor Kriti Sanon and cricketer Jasprit Bumrah. The campaign films show the two using different Fleece styles across their winter routines. Sanon’s film focuses on moments at home and stepping out, while Bumrah’s follows a…
Publisher's summary
Dainik Bhaskar Group is increasingly leaning on local and regional advertisers as consumption and competition intensify across India's Tier 2 and Tier 3 markets, with these clients now accounting for around 75% of the company's advertising revenue, up from about 70% five years ago. Speaking to…
Publisher's summary
CRED has brought Rakhi Sawant and Sonam Bajwa into its latest advertising campaigns, using humour and familiar cultural references to highlight two financial pitfalls: loan stacking and bounced equated monthly instalments (EMIs). In the first advertisement, Sawant adopts an exaggerated European…
Publisher's summary
Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.